Unsold inventory isn’t a marketing problem. It’s an audience problem.
ChartLocal’s Automotive Matchback proves which shoppers it reaches actually buy, not just click.
Real resultsfrom an active ChartLocal Matchback campaign
2 Months
Ongoing campaign.
145
of 358 total vehicles sold matched to the campaign
40.5%
of vehicle buyers in the time frame were exposed to campaign.
How Matchback works for your lot
Reach the right shoppers.
Targeted to households in-market for the makes you carry.
Reinforce it at the door.
Display ads follow that audience, keeping the offer in view.
See what actually sold.
Sales records are matched back monthly to prove it.
Built to move inventory, not just impressions
Matchback isn’t a one-time blast. It’s an always-on program that keeps your lot in front of buyers until they’re ready to act.
Keep aging inventory moving.
Weight the offer toward the makes and models that have been sitting longest, so the spend works where you need it most.
Stay top of mind.
Repeated touches keep your dealership in view until an in-market shopper is ready, not just on the day they saw one ad.
Showcase your current specials.
Rebates, down-payment offers, and seasonal deals go straight to shoppers already looking to buy.
Creative matched to your actual lot.
Offers reflect the inventory you're carrying right now, not a generic message that could belong to any dealership.
Omnichannel Performance Case Study
40% of Every Vehicle Sold Traced Directly Back to a Targeted Email + Display Campaign
- Automotive Dealer Group
- 4 Locations, Southeast US
- June – July 2026
40.5%
Sales Match Rate
145 of 358 total vehicles sold, June–July
41.5%
June Match Rate
56 of 135 vehicles sold traced to the campaign
39.9%
July Match Rate
89 of 223 vehicles sold traced to the campaign
145
Matched Auto Sales
145 total vehicles sold traced to campaign
The Challenge
This regional dealer group needed a way to put monthly down payment offers in front of in-market shoppers by make preference and a way to confirm those digital touchpoints were actually turning into vehicles sold, not just clicks and opens.
The Takeaway
Across the two-month program, 145 vehicle sales traced directly back to shoppers who received the campaign confirming the program is driving buyers onto the lot, not just into the inbox. With a consistent 40%+ match rate month over month, this is a repeatable, provable connection between digital spend and vehicles sold.
Our Approach
Targeted Email: A monthly “Reduced Down Payments” campaign deployed to 160,000 in-market shoppers matched to the makes the dealer carries.
Audience-Matched Display: Display ads served to the same in-market audience list used for the email campaign, reinforcing the offer across both channels.
Sales Matchback Reporting: Each month, the email audience was matched against the dealer's DMS sales data to identify which vehicle sales came from households that received the campaign.
Month-by-Month Results
June
56 matched vehicle sales (41.5%)
- Opens
- 17,619
- CTR
- 10.04%
- Display clicks
- 303
July
89 matched vehicle sales (39.9%)
- Opens
- 16,288
- CTR
- 10.89%
- Display clicks
- 495
Total
145 matched vehicle sales (40.5%)
- Opens
- 33,907
- CTR
- 10.47%
- Display clicks
- 798
145 total vehicle sales traced across both months — close to 4 in 10 vehicles sold each month.
ChartLocal offers Matchback to one dealership per market.
See if your market is still available
Tell us about your dealership and we’ll follow up with your market’s availability, program details, and pricing.